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How “Aha” Moments Affect Your Brain

We take “pleasure” in solving puzzles because our “Aha” moment activates the reward center of our brain (nucleus accumbens).
This is the same brain area (size of a ping pong ball) that gets activated with love, good food, sex, and winning.

 

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Dr. Majid Fotuhi NeuroGrow Brain Fitness Center

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